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課程名稱 |
全球創新管理
Global Innovation Management |
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開課學期 |
106-2 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
劉佳玲 |
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課號 |
MBA7072 |
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課程識別碼 |
741 M5820 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四7,8,9(14:20~17:20) |
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上課地點 |
管二302 |
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備註 |
限本系所學生(含輔系、雙修生) 且 限學士班三年級以上
總人數上限：40人
外系人數限制：15人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1062MBA7072_ |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course focuses on the globalization paradigm and its effects on management of innovation. It is an interdisciplinary course, which analyzes the different managerial areas of strategy, organization, technology and market as integrated with the innovation process in a global context. |
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課程目標 |
In this course the students will learn:
1. The underlying theories and models on innovation, organizational structure,
and market penetration in a global setting;
2. How the innovation process is affected by local, national and global
influences;
3. What cultural and organizational drivers are at work;
4. How to manage commercialization of new products on a life-cycle basis, in a diverse and ever-changing market.
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課程要求 |
After taking this course, students will be able to:
• Gain a strategic understanding of the knowledge economy and its role in the
global competition.
• Conduct a strategic analysis to innovate a product globally.
• Anticipate, adapt, and respond to global market needs to create innovative
products.
• Acquire knowledge to critically assess the strategic capabilities of an
organization to innovate globally.
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
1. Westland, Christopher J., (2016), Global Innovation Management (2nd
edition). Palgrave
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參考書目 |
Tidd, Joe & Bessabt, John (2015), Managing innovation (5th edition). Wiley:
Chichester, United Kingdom |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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第1週 |
3/01 |
1. Introduction of Course
2. Student Teams
3. Syllabus
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第2週 |
3/08 |
Innovation & Globalization |
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第3週 |
3/15 |
Global R&D (全球研發管理) |
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第4週 |
3/22 |
Innovation and Global Marketing 全球創新與科技行銷 (I)
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第5週 |
3/29 |
Innovation and Global Marketing (全球創新與科技行銷)(II) |
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第6週 |
4/05 |
Spring Break |
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第7週 |
4/12 |
Business to Business Innovations and Markets (B2B Market) (I) |
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第8週 |
4/19 |
Business to Business Innovations and Markets (B2B Market) (II) |
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第9週 |
4/26 |
Mid-Term Exam |
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第10週 |
5/03 |
Protecting Innovation 智慧財產權 |
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第11週 |
5/10 |
Emerging Platform Innovation |
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第12週 |
5/17 |
Emerging Platform Innovation (II) |
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第13週 |
5/24 |
International Entrepreneurship 國際創業 (I) |
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第14週 |
5/31 |
International Entrepreneurship 國際創業 (II)
(跨境電商的機會與困境) |
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第15週 |
6/07 |
Final Project Presentation
Social Innovation |
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第16週 |
6/14 |
企業參訪 Field Trip: Impact Hub |
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第17週 |
6/21 |
企業參訪: 台灣藍鵲茶 |
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